Nothing better to do a good Business Plan (or Business Plan) It is necessary to answer a series of key questions that force the entrepreneurial team to carry out the necessary research, directly in the “field”, to find solid and documented answers in the realities of the industry in which it competes and its potential customers, suppliers and competitors.
What are these questions? In Intelectium, and based on the concrete experience developed in the last three years working with technological entrepreneurs, business angels and venture capital, we have generated a group that we believe to be complete and exhaustive of questions that we structure into 4 large blocks, into which we usually subdivide Business Plans: Nothing better to do a good Business Plan It is necessary to answer a series of key questions that force the entrepreneurial team to carry out the necessary research, directly in the “field”, to find solid and documented answers in the realities of the industry in which it competes and its potential customers, suppliers and competitors. Block 1: EquipmentWho are the entrepreneurs? What specific experience do they have in the industry in which they want to compete? How much do they share a series of common objectives? How balanced is the team in terms of competencies and business skills? What key figure does this team lack to launch the business and scale it to a size that allows us to exit within 4 to 6 years with a high multiplier?Block 2: Problem, Solution, Technology and MarketWhat is the problem being solved? How relevant is that problem? Is this a disruptive or sustainable innovation? Is it a problem that potential customers are currently trying to solve without having the right tools? How good is the proposed solution? How difficult is such a solution to copy? How novel, complex and difficult to copy is the technology that supports the solution? How advanced are you in your development? How much development is needed to complete the minimum functionalities needed to have a marketable product? How big is the potential market and at what rate is it growing?Block 3: Business Model, Key Hypotheses, Competition and RisksHow is money generated in this business? How can you segment demand? What will the price structure of the products be like? How truly scalable is the business? How economically viable is the commercial effort that needs to be made to reach customers? What are the key assumptions to monitor? How big, powerful and extensive is the competition? Is the differential over that competition strong enough to capture market share more quickly? How will we communicate our existence and our value proposition to potential customers? How will we sell? What can fail? If it fails... What is Plan B? And plan C, D, F...?Block 4: Required Funds, Uses of Money, Value Creation, Exit OptionsHow much money is needed to find a successful business model? What are the economics of the different products or logical units in which this business can be structured? How will that money be invested? How much is the company worth today? How much can it be worth in 5 years? What are the output options for the inverter in 4-6 years?Block 2: Problem, Solution, Technology and MarketWhat is the problem being solved? How relevant is that problem? Is this a disruptive or sustainable innovation? Is it a problem that potential customers are currently trying to solve without having the right tools? How good is the proposed solution? How difficult is such a solution to copy? How novel, complex and difficult to copy is the technology that supports the solution? How advanced are you in your development? How much development is needed to complete the minimum functionalities needed to have a marketable product? How big is the potential market and at what rate is it growing?Block 3: Business Model, Key Hypotheses, Competition and RisksHow is money generated in this business? How can you segment demand? What will the price structure of the products be like? How truly scalable is the business? How economically viable is the commercial effort that needs to be made to reach customers? What are the key assumptions to monitor? How big, powerful and extensive is the competition? Is the differential over that competition strong enough to capture market share more quickly? How will we communicate our existence and our value proposition to potential customers? How will we sell? What can fail? If it fails... What is Plan B? And plan C, D, F...?Block 4: Required Funds, Uses of Money, Value Creation, Exit OptionsHow much money is needed to find a successful business model? What are the economics of the different products or logical units in which this business can be structured? How will that money be invested? How much is the company worth today? How much can it be worth in 5 years? What are the output options for the inverter in 4-6 years?
