The Role of Observation and Intuition in Innovation

Referring to the success of Japanese companies, Kenichi Omahe says in his book “The Mind of the Strategist” that, the common thing for these companies is that they have a strategist with great natural talent who is, in general, the founder or CEO. Maybe they never took a course or read a book on strategy...

Barcelona is ranked as the fifth European city with the highest attraction of foreign investment in the technology sector

Barcelona is the fifth European city to have raised the most foreign investment from the technology sector, according to data published by the consultancy firm London & Partner and Pitchbook.

Startup Capital:

ORGANIC 'The App Party': the reference event for mobile apps in Spain returns to Barcelona

What are the main sources of alternative funding for Startups?

Exectuive Summary, Business Plan & Elevator Pitch: los tres documentos clave para todo emprendedor

9 steps to improve conversion

We discovered 9 steps you should follow to improve the conversion of an online business. Market research, the detection of traffic sources, understanding the visitor... are some of the key elements in order to improve your conversion rate.

The Psychology of Conversion

In previous years, areas such as email marketing or display advertising were the pillars of investment in customer acquisition. Now, with the importance of search engine traffic, content marketing has strongly added to the equation. What reforms conversion psychology.

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10 mistakes when presenting to investors

Here are the 10 mistakes to avoid in an Elevator Pitch: Promising exorbitant revenues in the first year, Not knowing the data of your sector and those that compare you to your competition, Underestimating variable expenses...