Grant Cardone is an international sales expert, author of several successful books on business and entrepreneur in Cardone Enterprises, Cardone Real Estate Holdings, and Cardone Group. He regularly publishes in the NY Times, but in this case we want to highlight one of his articles in Entrepreneur.com on some aspects of entrepreneurship and business strategies that, according to him, should be applied in any market. Cardone gives five tips:1. Don't depend on anyoneYour destiny depends on you and no one else. Cardone explains his personal experience to illustrate: “I began my real professional career when I decided not to collect the crumbs that the government distributes through unemployment benefits and to look for any job. Since I had a degree in Accounting, working on an oil rig in the Gulf of Mexico was not my idea of a job. But since I was willing to do what was necessary to learn, and then produce on my own, I waited and gained a trust that gave me very valuable when I decided to start a business”.2. Suppose the economy is not going to improveStay alert on alert (“DEFCON 3,” Cardone jokes), don't take anything for granted, let alone your job. Focus on making yourself so valuable to the person giving you the job that they can't find a way to fire you. The new economy requires this change of mentality towards entrepreneurship. The most powerful thing you can do is to find a way to increase the value that the company offers to customers with your work. And if you decide to start on your own, let your closest environment know from the start that they are going to have to make sacrifices.3. Be more activeWhen you start your career, you may fall apart very soon. An example: don't make 3 or 4 calls to get sales, be clear that you're going to have to make 30 or 40 to generate Traction. Then, look at the rest of the activities and set objectives, plan. Don't settle. And start with the smallest things: download that app that everyone says increases the efficiency of your work, make a calendar, or limit the time you spend on meetings, etc.4. Be brilliantThe future is bright... for those who are positive. Being the most optimistic person sets you apart from others. We live in a world with economic and natural disasters. It's not about fighting stress, but about being positive from the start, and about staying firm, focused but also with a smile.5. Become omnipresentNow is the time to be everywhere, gain visibility and generate conversation. You're not successful if potential customers don't know you are, or if existing customers don't think about you often. Don't stop creating content or updating your profile on social networks, but don't forget about the press, advertising and direct marketing campaigns via email. One of the skills of today's entrepreneur is to know how to cut through the noise around them, and to make their brand stand out. Image: mychicagoimprove.com
