Mid/night 00.00 products are designed with advanced and innovative formulas, free of everything you don't want for your skin. They have obtained their first round of funding to continue growing.
MID/night 00.00 is a company that develops and markets natural cosmetics products or”Clean Beauty”. With Nordic inspirations and Mediterranean essence, mid/night 00.00 has four types of main product lines: Hair Care, Body Care, Facial Care and Solids. They are committed to vegan and Plant-based products with more than 90% of high quality natural ingredients, and without any animal-derived components. The company offers unisex products, suitable for both men and women.
The company is co-founded by Marc Ciudad, former Business Development Manager at Antai, and Nina Urgell. Nina is one of the Influencers better positioned at European level, with more than 780k followers and more than 7 years of experience. For her, buying cosmetics had always been chaos. I wanted a simple brand made of natural and effective products that would solve their day-to-day routine without having to worry about it. I needed an easy, fast and determined routine. MID/night 00.00 was born with this idea, few products, but more versatile, healthy and incredibly effective.
Mid/night 00.00 products can be purchased through your webpage or at your store in the Gracia neighborhood in Barcelona. We also find their products in third-party stores both nationally and in Europe. Currently, mid/night 00.00 products can now be found at Ssense (USA & CAD), Doven Street Perfums Market (FR), Oysho (EU) or END (UK), among others. MID/Night 00.00 stands out for its philosophy of global sustainability of its products, not only do they create cosmetic solutions free of chemicals and other harmful components, but their products are produced locally, with raw materials that are found nationwide. They aim to avoid the carbon footprint caused by using products of exotic origins in their compositions.
Another point of differentiation is that mid/night 00.00 promotes the concept of simple and transversal cosmetics, offering a single product in each of the categories that is unisex and suitable for all skin types. The brand works with influencer marketing. This strategy is led by influencer Nina Urgell, co-founder of the company. Thanks to its influence, mid/night 00.00 has a clear competitive advantage and a stronger and more internationally recognized brand creation. It also collaborates with other public figures, such as the collaboration with the artist Miranda Makaroff, the artist Ignasi Monreal or the designer Brianda Fitz-James StuartCurrently, the company has closed its first round of funding with the objective of expanding the team, especially in the marketing area, as well as positioning the brand internationally and consolidating the three verticals of the business: Online Sales, Retail and Wholesale.
To achieve these objectives, the company has leveraged the round with an Enisa loan of €300,000, the maximum amount of the line Enisa Women Digital Entrepreneurs, for women-led companies. MID/night 00.00 has also obtained private funding for a total amount of 500k. Let's hope that with this round the company can continue to grow and meet all its objectives.
How has Intelectium helped them?
Intelectium has recently worked closely with the mid/night 00.00 team on applying for the Ensia Women Digital Entrepreneurs public funding line. Intelectium has helped mid/night 00.00 to achieve the maximum amount of this Enisa line, 300,000 euros.
We will keep you updated on the company's news!
Enisa Digital EntrepreneursThe line of Enisa Digital Entrepreneurs offers participatory loans of between 25,000 and 1.5M euros to promote technological and innovative business projects that liberate women, regardless of the phase in which these projects are in (growth, consolidation or international expansion) and the sector in which they are framed.
- Main requirements: The applicant company must be a startup or SME promoted by one or more women. Women must hold a position of leadership or power within society, either through shareholding, in the management body or as part of the management team.
- Interest rate: a first tranche with Euribor +3.75% and a second tranche with variable interest depending on the company's financial profitability, with an established maximum limit of 8%.
- Commissions: Opening commission of 0.5% of the capital granted.
- Expiration: The amortization of the loan is up to 9 years, including the grace period that lasts up to 7 years.
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