Startup of the week: Micuento

Children's reading is beneficial at all stages of life, but in childhood it lays foundations that will help them in the future. Among the many benefits acquired by reading, are the acquisition of vocabulary together with the improvement of expression, which leads to the discovery of new ways of explaining themselves with more complex words. In addition, reading reduces concentration problems since reading involves attention that makes children become disciplined and improves both the way and the duration of their concentration. In addition, reading develops imagination and thus creativity, which helps to develop personality and social relationships. Finally, it improves reading comprehension, which will reduce possible academic problems since you have developed a better comprehension that will allow you to understand the texts you read without problems.My story has developed a new concept of children's books in which children can customize their books to their liking, and its process is very simple. First, the story is chosen from a list that includes, mainly classics such as Snow White, Cinderella or The Little Prince; then, it is personalized by filling in some data so that the characters are the way you want them to be. In addition, the main character of the story is usually the boy and his family and friends. Then, a dedication is created for the story and it is possible to add a photograph if you wish. Finally, after viewing it and seeing that everything is as you want, it is purchased and sent to the recipient. The books offered by Micuento are 21x21 squares with hard covers and full color illustrations and are usually around 25 euros. The reading sector does not usually evolve frequently, since the most significant change is the adaptation to Kindles or electronic books that allow us to have a large gallery of books within reach and in a cheaper way. Even so, these small changes, such as the one offered by Micuento, make the sector look more attractive by promoting innovation and can attract the attention of more potential readers. The possibility of being able to personalize a story as you want is a great attraction for both an adult and a child who favors readout, since this small detail makes a child interested in reading a book after having personalized it. In addition, this can cause the reader to discover the world of books, which will give them incredible stories and abilities.