Startup of the week: Yumehub

Yumehub, customer of Intelectium, is a social fashion platform that helps you choose the best outfit through an international network of Fashion Lovers and voters who value your wardrobe. The app was born in 2017, and that same year it won the 080 Barcelona Fashion Investors Award in the Best Fashion Startup Category. Available for iOS and ranked as one of the best in the field of fashion. Users of the platform can share their clothing and order Feedback anonymous and in real time. Thanks to the speed of responses from voters, it is very easy to buy the garment they have in hand or to quickly select the perfect look. The photos are only visible for 72 hours, also to protect the privacy of users. Speed is undoubtedly the app's strong point.Mercè Saperas, CEO and co-founder of Yumehub, explains how the platform came to be:“The idea was born when I went to live in the United States, and I really like fashion, as do my mother and my friends. We were constantly sending each other photos on WhatsApp to ask for an opinion on what to buy, to help me choose between one garment or another, and since there was a significant time difference, I often didn't have feedback in real time and that's how Yumehub was born” Patricia Jordà, also founder of Yumehub, comments:“We want YUMEHUB to be the unique and intelligent fashion hub that reflects the trends created by the user and that is practical and authentic for all Yumers like us.”Yumehub has a database from all over the world, users can receive feedback from residents of Barcelona or even Japan. The app has a mathematical algorithm and at the same time also with Machine learning, adapts its content as you interact with the platform, showing each user content of interest according to their tastes, only those who share similar tastes will be able to evaluate.” Fashion is one of the areas where technology, the use of mobile phones and social networks have had the most impact. In this combination, Fashtech, is where we wanted to focus our entrepreneurial project,” say its two founders.