With consumers increasingly aware, more and more cosmetic brands are seeking to develop innovative products in line with values such as transparency, respect for the environment and sustainability.
In today's article, we discover a selection of 9 Spanish startups with innovative projects that are revolutionizing the cosmetics market:
Mid/Night 00.00 offers effective and minimalist beauty routines for both hair and skin. Midnight cosmetics products, aimed at both men and women, are produced locally, through small producers located in Spain, are vegan, formulated with natural ingredients and with optimal pH levels for the skin.
Planthia offers through its e-commerce the widest variety of high-quality products for those sensitized consumers who seek to purchase natural, toxic-free, vegan and cruelty-free cosmetics. The Planthia team is fully aware of the importance of creating products that do not have a negative impact on the ecosystem, consumers or animals.
Gotes Essentials sells natural cosmetic products made with essential and vegetable oils, 100% pure and organic. Gotes Essentials products can be used for several purposes: from regenerating, healing or nourishing the skin to improving mood; being able to cheer up, relax or concentrate those who use them.Boxer is a men's cosmetics brand that mixes personal care with a mind-body approach to health. Boxsr works with a clear mission: to provide men with access to quality products for their personal care. The company has designed a test to discover the products that best fit the skin of each of its consumers and to be able to send routines tailored to them.
Miin Cosmetics is a Korean cosmetics store, born out of the need to bring to Spain, and then to Europe, the best cosmetics brands “Made in South Korea”. The products sold can be found both in the online store and in the different physical stores that the brand has around Europe.
Lesielle is an adaptive cosmetics brand that allows the user to create their custom-made cosmetic product in three simple steps. Through the Lesielle S device, customers can create their own creams in single-dose format and adapt the active ingredients used and the level of hydration of the base depending on the effect they want to achieve.
Kriim designs and produces natural and organic cosmetic products through three own brands (Rvolut, Rvolut Neo and Khoi), both for facial, hair and body care. In addition, Kriim customers can access a free diagnosis to discover which routine best suits the needs of their skin type.
Suavinex is a leading brand in baby care, initially born as a company focused on light childcare. Currently, and since 2011, the company has included in its product portfolio a line dedicated to skin care for babies and women, during and after pregnancy. Since 2019, Suavinex has been committed to the use of biobased packaging from renewable raw materials.
Feelit Cosmetics is a natural cosmetics project with smell as the main differentiating element of its products. Its founders, aware of the close relationship between smell and memories or the deepest emotions, seek to produce hand creams, soaps and scented candles through local suppliers, whose smells are able to evoke and transport the user to moments and places that make them alive and at peace.
