Alqua, who already has renowned clients such as Mercedes-Benz, Danone or Real Madrid in its portfolio, is working to develop a platform based on artificial intelligence and machine learning technologies, with which to cover the digitalization needs of SMEs and large companies.
Founded in 2015, with headquarters in Madrid and offices also in London, Barcelona and Mexico, Alqua digital is a digital consulting firm that, thanks to the use of Big Data tools, provides the necessary solutions for its clients to achieve optimize and streamline your digital content strategies. Its CEO and co-founder, Ramón de Olano, has more than 15 years of experience advising large companies on strategic, financial and digital projects.
The company, which has two distinct lines of business: Alqua Consulting and Alqua Tech, based on actual consulting services and software for monitoring competition, respectively; it works with the objective of helping its clients to make optimal use of their digital assets, through the implementation of actions and solutions to enhance their presence on social networks, increase website traffic, optimize ROI and the performance of digital campaigns, among others.
In addition, the Alqua team uses all its expertise to offer added value to society, making it available to anyone who wants reports with exclusive insights and analysis of marketing strategies of the main players in different sectors and industries, including the fashion industry, the hotel sector or the startup ecosystem, among others. Despite the fact that the company's client portfolio already includes more than 45 companies (Mercedes-Benz, Nivea, BBC, Danone, etc.), Alqua's vision is to become the reference partner for SMEs and large companies to undertake digital transformation processes necessary to succeed in boosting their growth.
Specifically, through the development of the platform Infinity Data Driven Marketing Platform (IDDM), a project submitted to the CDTI PID Program, Alqua aspires to become the reference platform in the sector at a global level. The project is based on Alqua Suite, its own software that the company offers through Alqua Tech, to optimize digital strategies by monitoring the digital actions of the competition. By incorporating the latest artificial intelligence and machine learning technologies, Alqua will develop a comprehensive platform, with new functionalities, capable of covering all the needs that a customer may have in terms of digital marketing, including: content discovery, performance analysis in social networks and prescription of actions in the field of digital marketing, among others.
CDTI PID Program
The Program provides funding for Research and Development Projects aimed at “significantly improving processes, products, or services”. To be beneficiaries of the aid, companies, regardless of their sector of activity, can carry out both industrial research and experimental development activities.
The minimum budget that can be financed by the CDTI PID Program is 175,000€ (the maximum aid intensity is 85% of the project, so the company must contribute at least 15% of it through its own resources) and the projects to be developed must last between 12 and 36 months.
The Alqua project, which had a total budget of almost 443,000€, has been eligible for assistance from the PID Program worth more than 376,000€, without requiring any type of guarantee.
From Intelectium, we have become the financial partner of choice for Alqua. The first help we have obtained for them was the 2021 PID. We will keep you updated on the company's news!
