Arpías is a beauty-tech company with the objective of changing and digitizing the nail salon sector, offering an exceptional service, focused on the incorporation of advanced technologies to optimize processes and increase scalability.
Arpías is not only limited to offering quality and healthy manicure for nails, but it is also committed to a technological, digital business model focused on user experience. The company relies on modern marketing strategies to attract and retain its customers.
One of its main objectives is to create a consumer-centered brand to foster a sense of community. To achieve this and also with the purpose of obtaining a highly scalable business model, Arpías focuses on the development of technologies and data control, personalizing the experience of each user in the salon and optimizing internal processes and moving away from the low quality and lack of efficiency present in the current market.
From the outset, technology is at the heart of Harpias' strategy. The company uses advanced technology to optimize every aspect of the manicure service, highlighting:
- An easy and quick to use dating app, which makes it easier for users to schedule appointments.
- Automatic reminders, that help clients remember their appointments and maintain their personal care schedule.
- Savings models, which encourage user loyalty through discounts and promotions.
- Data storage, which allows us to identify preferences and offer a personalized service.
- Simplifying workflows, which reduces response times and increases service efficiency.
The value and differentiation proposition of Arpías is aimed at a technological philosophy focused on customer experience. The company guarantees an exceptional and innovative experience in the nail salon market. Its service is characterized by:
- Modern spaces: Adapted to the lifestyle of the target market.
- Use of the latest technologies: To provide personalized services.
- Great professionals: From the manicure sector, using high quality products.
- Transparent pricing policy: Which ensures trust and loyalty on the part of customers.
Expansion in Barcelona
Since its creation in 2023, Arpías has grown rapidly and currently has three centers in Barcelona. Each of these centers is designed to provide a high-quality, sustainable and affordable manicure experience. This growth is a testament to Arpias' commitment to excellence and customer satisfaction.
The service offered by the company, which is working on the opening of its fourth center, also in the city of Barcelona, allows users to take care of their nails in an exceptional space, with high quality products and in a short time.
Team
The success of Arpías would not be possible without the leadership and vision of its founding team, comprised of professionals with extensive experience and knowledge in their respective fields.
- Inés Ures — CEO and Co-founder: Inés has a degree in mathematics and industrial engineering from the Universitat Politècnica de Catalunya, and she also holds an Executive MBA from IESE. With an outstanding track record in the marketing and entrepreneurship sector, Inés has held various management positions as CMO at Atrapalo, Groupalia, Treatwell and Deliveroo. In addition, he is a Partner in the Iris Ventures fund and has acted as a Business Angel.
- Oriol Esteban — COO and Co-founder: Oriol has a degree in Aerospace, Aeronautical and Astronautical Engineering from the Universitat Politècnica de Catalunya, and an MBA in Airport & Airlines Management, Aerospace, Aeronautical and Astronautical Engineering. He has worked at GSMA, Waynabox, Treatwell and Gamestry, and has experience as a freelancer in growth marketing for international companies such as Threads Styling or Billionhands and entrepreneurship with the Nipo Sushi chain.
How has Intelectium helped them?
Intelectium has collaborated with the Arpías team in the application and presentation of Enisa Digital Entrepreneurs worth 68,000€, which has allowed them to:
- Expand the equipment: Both from data and technology and from Social&Partnerships and specialized manicurists, in order to be able to offer the best possible experience to their clients.
- Increase investment in digital marketing: With a special focus on social networks where Arpías offers high-quality content.
- Prepare the necessary material for the opening of the new nail salons.
- Make the company grow in terms of digitalization and technological development: Arpías is committed to optimizing processes and increasing their scalability through the use of cutting-edge technologies for data processing and communication with users.
We will keep you updated on the company's news!
More information about the lines of public funding that the company has requested:
Enisa Digital Entrepreneurs
La Línea Enisa Digital Entrepreneurs 2024 offers participatory loans of between 25,000 and 1.5 M€ to co-finance the strategic plan for the coming years.
- Main requirements: Own funds must be at least equivalent to the amount of the loan. Enisa Digital Entrepreneurs is a line of funding with the objective of supporting and promoting female digital entrepreneurship projects and reducing the gender gap, so projects must be led by one or more women, who hold a position of leadership or power within society, whether in the shareholding, in the management body or as part of the management team.
- Interest rate: A first tranche with Euribor +3.75% and a second tranche with variable interest depending on the company's financial profitability, with an established maximum limit of an additional 8%.
- Commissions: Opening commission of 0.5% of the capital granted.
- Expiration: The amortization of the loan is up to 9 years, including the grace period that lasts up to 7 years.
Do you want us to advise your startup? Contact us through the following linking without any commitment.
