In an increasingly competitive digital environment, social media presence has become a key factor for business leaders. However, managing a personal brand effectively can be a challenge, especially when faced with a lack of time, information overload and the constant evolution of digital trends.
Faced with this problem, Magnettu has developed an innovative solution for the optimization of the personal brand of managers, improving their visibility and reach on social networks.
Your proposal is based on a model Software as a Service (SaaS) which allows marketing departments and professionals to efficiently manage the digital presence of their business leaders.
Currently, in many companies, the preparation of publications, the management of content and the optimization of digital strategies they are still manual and inefficient processes. Magnettu seeks to change this paradigm through digitalization and automation, with an approach based on AI and machine learning.
The challenge: Optimize social media management for managers
Despite the growing interest in personal branding among business leaders, effectively managing your social media presence remains a significant challenge. Among the main problems faced by managers and their marketing teams are:
🔹 Inefficient manual management: Managing publications consumes a lot of time and resources, limiting the optimization of the digital strategy.
🔹 Work overload: Managers have busy schedules and can't spend the necessary time managing their social media profiles.
🔹 Difficulty differentiating: In a saturated digital ecosystem, standing out and generating engagement requires innovation and consistency.
🔹 Lack of automation in content creation: Maintaining a constant and relevant presence on social networks requires strategic and efficient content generation.
🔹 Constant evolution of digital trends: What is relevant today can become obsolete in a matter of weeks, requiring a flexible and adaptable system.
To address these issues, Magnettu needed to develop a new version of its platform that will integrate advanced technologies of Artificial Intelligence and Machine Learning, in order to improve the automation and personalization of content.
The Solution: Artificial Intelligence and Reinforcement Learning for Smarter Management
The new development of Magnettu focuses on the incorporation of generative language GPT and Reinforcement Learning (RL) to optimize content automation and improve the user experience.
The main improvements that will be incorporated into the platform include:
✅ Advanced content creation automation, generating texts optimized for each manager.
✅ Customizing content based on personal brand and industry.
✅ Real-time performance analysis, allowing for continuous optimization of the digital strategy.
✅ Smart publication calendars, which are dynamically adapted to the company's objectives.
✅ Continuous adaptation to digital trends, ensuring that the contents are always relevant.
Thanks to these innovations, Magnettu will allow marketing departments and managers to manage their digital presence with unprecedented efficiency, reducing workload and improving personal brand visibility.
How has Intelectium helped them?
To develop these improvements and consolidate its growth, Magnettu needed to secure funding for the project. The CDTI PID line presented itself as an excellent opportunity, but obtaining this type of funding requires a well-structured strategy and solid technical and financial documentation.
This is where Intelectium played a key role, providing advice and support throughout the funding application process.
Magnettu has raised more than 180,000€ in funding through the CDTI PID line, which will allow it to continue developing its platform and consolidate itself as a key player in the digital marketing sector.
Impact of the project on the digital marketing industry
With the funding obtained, Magnettu is in a strategic position to transform social media management for managers and companies.
📈 Increased automation and efficiency: Reduction of time and optimization of the digital strategy.
🎯 More relevant and personalized content: Real-time adaptation to the trends and identity of each user.
🚀 Greater impact on managers' visibility: Increased relevance in social networks and improvement of personal branding.
🤖 Using AI for decision-making: Intelligent data analysis to improve publication performance
This evolution will not only benefit Magnettu, but will also mark a milestone in the digitalization of the management of the digital presence of managers and companies.
We will keep you updated on the company's news!
More information about the lines of public funding that the company has requested:
CDTI PID grant program
CDTI offers funding for Research and Development Projects aimed at “significantly improving processes, products or services”.
- The grants offered under the CDTI PID program are partially refundable grants, with part of the loan to Euribor and to be repaid within a maximum period of 15 years, with a 2-3 year grace period from the end of the submitted project and a part of the non-refundable grant (such as a prize that must not be repaid) of up to 30%.
- To be beneficiaries of the aid, companies, regardless of their sector of activity, can carry out both industrial research and experimental development activities.
- The minimum budget that can be financed by the CDTI PID Program is 175,000€ (the maximum aid intensity is 85% of the project, so the company must contribute at least 15% of it through its own resources) and the projects to be developed must last between 12 and 36 months.
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