To start a business you need a good idea and a great team. A multifaceted and multifunctional team, made up of highly specialized, different and complementary profiles. Forming such a team has been the objective of the collaboration for a year between Brainsins, and Intelectium, which has culminated in the successful closing of a round of private equity funding worth 400,000 euros, which will be completed with a significant public aid program amounting to more than 600,000 euros. With this funding, Brainsins will begin its international expansion plan, which involves the immediate opening of a new office in the United Kingdom.
Through this operation, BrainSins, a start-up specializing in solutions to increase Internet sales, has closed its first round of Seed Capital, to which the venture capital firm has contributed 50% Inveready Seed Capital and a group of private investors, some of them coordinated through the online platform The Crowd Angel, a network of Business Angels launched to attract joint investment through the Internet from individual and professional investors who wish to support technology companies.
Francisco Carrero, CEO of BrainSins, tells us his vision of this process:”The biggest challenge was not only to access finance at a complex time, but to have an appropriate strategy and advice so that its use was appropriate. After a year of learning and preparation together with Intelectium we believe that the funding round closes at the right time to start our international expansion”.
In this funding round, in which the three founding partners of BrainSins, has entered Intelectium thru Techxios, an investment vehicle promoted by Intelectium.
The Intelectium team has been offering advice to technology-based start-ups for several years, including well-known companies such as VirtualSharp (for which it recently raised more than 1 million euros), the social travel website minube.com, Miscota, Medtep, etc. The objective is not only to obtain the necessary funding to carry out projects, but also to prepare entrepreneurs to do so with guarantees, since sometimes the failure of an initiative is caused by failures in strategy or product definition, and not in funding.
Actors
BrainSins is a product recommendation service for e-commerce that increases sales and conversions, recovers abandoned carts and builds loyalty among online shoppers. Its most important clients include companies such as PhoneHouse, TradeInn, Grupo Sehrs, Mothercare or Digital Factory, but it also provides service to a good number of online businesses that are growing. Thanks to the potential of BrainSINS, its customers have managed to increase their sales and conversions by up to 30%, but they have also managed to recover up to 40% of abandoned carts, data that can be verified thanks to its powerful analytics tool.
Intelectium It is an accelerator for technology-based companies that helps entrepreneurs to grow their projects from the very basis and definition of the strategic plan, the improvement of processes, or access to the necessary public and private funding. This company has directly participated in the takeoff of numerous Spanish start-ups, both in the domestic and international markets. The company has its own investment vehicle, Techxios, through which it invests in technological start-ups, as well as a powerful network of business angels.
The Crowd Angel is the first crowdfunding platform that allows you to invest online in a selection of investment ready startups and accompanies the investor in their subsequent follow-up. Its objective is to simplify the investment process in startups and thus increase the number of investors (Crowd Angels) in this type of company.
