In our series of reflections on entrepreneurship, we have analyzed important aspects such as Keys for a project to obtain funding, the type of projects that investors like the most in Spain, or the entrepreneur profile that most convinces those who provide venture capital. Today, we stop at an infographic of Founder Institute which refers to an even more specific aspect: the presentation of your project to investors. The document points out 10 mistakes to avoid in a pitch:1. Promise exorbitant revenues in the first year2. Not having a good understanding of your industry data and those that compare you to your competition3. Underestimate variable expenses4. Do not do an analysis of Cash Flow5. Do not use generally accepted accounting terms, concepts and principles. 6. Not knowing the TAM (Total Addressable Market, total possible demand for your product or service) nor the SAM (Served Available Market, real reach of users or customers that your product or service reaches). In This post it explains quite well what each one is.7. Don't include the funding model in your speech.8. Do not include an analysis Bottom-up (type of analysis that considers the economic and financial situation of a company individually before analyzing the impact of economic and sectoral trends on it) .9. Figures and data that are too dense. Investors are usually experts at this, but the pitch doesn't need to go into so much detail.10. Replace “literature” and dense data with graphs, simple tables and visual diagrams.Here you can see the full infographic.
