5 Tips for Increasing Sales

Sales are not about making efforts to sell, but about results. Too many entrepreneurs invest a lot of time in process organization (which is important), but they lose focus on the activity: increasing sales, acquiring new customers.In this article, Grant Cardone (Cardone Group), gives five quick tips to keep that goal from being clouded:1. Remember that customers are people. Many companies and their employees focus so much on products that they neglect customers at a time when customers increasingly demand to be treated personally. Therefore, it increases the difficulty of capturing attention while maintaining the interest of the customers you already have. Not treating customers closely, even when making an online purchase (responsive design efforts and other design advances allow this) is losing opportunity after opportunity to generate withholding and Engagement.2. Focus on the result, not on the effort. Your sales success consists of increasing your customer base, making your products reach more hands. A great seller will know how to attract the customer's attention and present their product or service in a way that makes the customer buy it. Do not confuse results with the effort to achieve them. Organize, plan, improve processes, but don't invest too much time if these efforts are not modifying the real objective: takeover of new customers.3. Don't rule out difficult customers. To sell you have to take risks. In a way, this risk will not be such, if we have done our homework: we have to polish our offer until we are convinced of it. And with this security, we must put ourselves before difficult customers. By reaching these customers, we will increase our sales margin considerably. In fact, there are many authors who advocate going to these types of reluctant clients as soon as possible. On a regular basis, you should take stock and think with your team about new strategies that promote agreements with them. “You can't bring home big deals without going fishing in deep waters.”4. Surprise the customer. Of course, successful sales are also about emotionally engaging customers, creating urgency, inspiring. Boring products can be presented in exciting presentations. A glass of a door can be presented showing how long it would last in the event of a hurricane. That's where the attention on the product comes in. “Average doesn't pay in sales”.5. Ask to buy for you. This point may seem very obvious, but a study conducted by Cardone Group Among more than 500 companies, it was concluded that more than 70% of salespeople do not mention the possibility of reaching an agreement with the potential customer, and focus simply on the presentation of the product. Talking about prices, conditions and purchase advantages is not a bad thing. On the contrary, it means that the seller is focusing on the goal.