For the Alta Guardia team, who has already won the Canary Islands Mentor Day and received the award from the Endesa Foundation and Youth Business Spain for the “Most Competent Entrepreneur” and the second Creatic Award, being a beneficiary of an ENISA loan represents an important recognition of the innovative component that the project brings to the security market.
The Project of Alta Guardia was founded in 2019 by John Correa and Adrián Boo Rivas with a clear objective: to revolutionize the market for security alarms for homes. Thus, the Alta Guardia proposal focuses on offering a sharing service for security alarms, where the user only has to pay for the monitoring services of the installed security equipment for as long as they actually need them. Alta Guardia has designed a very simple user experience, bringing transparency to such a traditional sector and to a market as little atomized as security alarms. The user chooses through the website the plan that best suits their usage needs (weekly, monthly or quarterly) and indicates the starting day of the service. Subsequently, the Alta Guardia team sends the security equipment by messaging so that the customer himself can proceed with the installation (the startup uses Whatssap Business to assist by videoconference during the process of placing the devices) and once the period of use is over, the equipment collects the alarm at the place indicated by the customer. In this way, the customer does not have to bear the costs involved in buying and installing the alarm, nor does it have to face monthly fees or tenure contracts; which makes it easier for users to purchase security services for certain periods (holidays, business trips, etc.). Alta Guardia protects the homes and premises of its customers using reliable technology and a differential approach, which allows them to survive in a market with few but large players (the five leading operators together accounted for 49% of the total market value in 2018)).
The company installs devices with access opening sensors, motion sensors and even associated services such as cameras, according to the needs of each of its customers, and notifies them by SMS of any movement alert. In the event that the alert received is of an intrusion, the Alta Guardia team calls its customers personally. In Spain, the installation of electronic security systems in homes to replace the contracting of private face-to-face surveillance services is an upward trend. According to data from Statista, in 2020, more than 13% of Internet users in the country controlled their cameras or security systems through the Internet. And, according to a report by the DBK Sectorial Observatory of INFORMA (a subsidiary of CESCE), the security systems market ended 2020 with a value of 2,375 million euros. In addition, according to the Observatory, the subsector of alarm reception centers, which includes projects such as the High Guard, acts as the main driver of the growth of the private security business.
ENISA
ENISA offers financing in the form of participatory loans, of between 25,000 and 1.5 M euros, to startups and SMEs with innovative business models, allowing them to accelerate their growth and carry out innovation processes.
Enisa loans are one of the first sources of funding that entrepreneurs usually turn to to to finance their companies in the earliest stages. They are characterized by long return periods (between 7 and 9 years) and by not requiring guarantees or guarantees from entrepreneurs. Specifically, using the line ENISA Young Entrepreneurs, the entity offers participatory loans of between 25,000 and 75,000€ to co-finance the strategic plan of newly established startups and SMEs, created by young entrepreneurs under 41 years of age.
From Intelectium, we have become the leading financial partner for Alta Guardia. The first aid we have obtained for them was ENISA 2021. We will keep you updated on the company's news!
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