Find out how ghop, a startup founded in 2020, is applying the concept to the food consumption sector.

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Ghop is a Spanish startup that, with its autonomous stores, offers quick shopping, available 24 hours a day and with a varied assortment to cover all the needs of its users.They are stores adapted to each space, indoor or outdoor, highlighting their range of healthy prepared dishes, food and other types of products. These are spaces where you can make a purchase in less than 1 minute through 3 simple steps, which are defined as:

• Enter: The user simply has to register the first time they access one of the ghop stores and verify their username to be able to open the door from their mobile phone.‍
• Catch: The user chooses which items he wants to purchase.‍
• Leaving: The user leaves the store, the products are charged directly through the app.

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The purpose of ghop is to be able to provide a quick and quality shopping experience, so that anyone has access to healthy food and essential products without wasting time, whether in their work, academic or leisure environment. In addition to allowing them to enter stores and pay, the App developed by the ghop team allows consumers to check the location of stores, check their purchase history, enter their promotions and receive all kinds of notifications.

Why are projects such as ghop increasingly necessary and attractive in the food sector?

• A Generation Z with buying habits increasingly impatient and comfortable, which already represents more than 25% of the world's population.
• The number of people living in cities is constant, while the Commercial offer is not growing accordingly.
• ‍Homes are getting smaller and they don't have enough storage and preparation space for food.
• During the pandemic, the Teleworking has spread to almost all work environments and even academics. There is a need to offer an option that covers all needs, both healthy eating and hygiene, in offices and/or schools to promote attendance.

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What advantages do ghop stores offer?

The concept of autonomous stores proposed by ghop offers a multitude of advantages, both for site owners and/or office managers, and for the users themselves, including the possibility of:

• Give a personalized service in any space and environment and have a proposal that is adaptable to each place and need.
• Have a solution that combines speed and quality.‍
• Have Open stores without any time restrictions, every day of the year.
• Have a varied and healthy assortment which covers dietary needs and saves time both when shopping and when consuming healthy products without the need for prior preparation.
• Offer a fast and efficient buying process.
• Access a personalized product offering, thanks to previously collected data.

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The founding team of ghop, consisting of Lino Monteagudo, CEO of the company, Víctor M. de Haro, COO, Juan M. de Haro, Chief Engineer Officer and Aitor Álvarez as partner and CTO, is aware of the transformative potential that the technology they are developing has in the food sector. Its solution, included in the Smart Food Retail sector (a concept led in the USA by the e-commerce company Amazon, under the name of “Amazon Go”) is based on a continuous monitoring system, which includes: the monitoring of the products that the user takes thanks to Artificial Intelligence, the verification between what is detected by the weight sensors and what is recorded by the cameras to automatically confirm what each customer achieves with Computer Vision technology, and eventually remote assistance of the consumer experience. All of this, developed internally by GHOP. Since its founding, ghop has obtained numerous awards and recognitions, such as the Neotec program, the Lanzadera accelerator, a grant from Citibank for the Citizen Bootcamp, the Deusto Business School incubator, the best startup founded by university students in ActuaUPM, and the best technological solution for retail by the Spanish Federation of Municipalities and Provinces (FEMP).

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Ghop funding

At Intelectium, we have been working with the Ghop team for months on several lines of funding that allow it to leverage its funding round and finish developing its own technology. Among these lines are: Enisa Growth, the grant of Neotec, the Grants for Innovative Startups in the Community of Madrid, the Trade Support Technology Funds And the Innovation Bonds of the Xunta de Galicia.In addition, ghop was one of the startups selected by the Lead Angels team to present to our investors. We are very happy to participate in an investment opportunity for a startup as promising as ghop!

‍https://intelectium.com/meet-our-startups-genius-hr-solutions/