The company Miscota, specializing in the sale of pet food over the Internet, has closed with the entry of 500,000 euros of private capital the first phase of the funding round, scheduled for 1 million euros, which has begun to undertake its international expansion plan. The rest of the capital set for this first round will be completed in the coming weeks with public and private funds.
Access to this investment, which has been achieved in a record time of just over 2 months, with the participation of Intelectium, is the opportunity for this start-up to grow at a time of maximum complexity to access public or private credit in Spain, and will allow it to offer services in addition to Spain, in France, Italy, Germany, Portugal, Austria, Belgium, Poland and the Netherlands.
Miscota was founded in early 2012 by Albert Costa and Xiaolei Jin, both 23 years old with extensive experience in the world of e-commerce and online businesses, and from the outset they have had the support of the main brands and wholesalers of pet food and accessories who have seen the Internet as the ideal channel to extend their sales and access a greater number of customers.
In June, just six months later, Miscota has already reached sales of more than 50,000 euros per month, and plans to close this year with a Turnover exceeding one and a half million euros, quite a record considering that this objective was achieved without making practically any investment in online marketing. In a very short time, this group of entrepreneurs has managed to position themselves as the number 1 website in Spain in their category, according to the Alexa ranking.
To operate efficiently, the company has a solid structure consisting of a warehouse of 3,000 m2, more than 5,500 references and a logistics provider which guarantees 24-hour delivery of most products. The company is based in Mataró (Barcelona).
Miscota is a Spin-Off of the firm Digital Road, specialized in technological consulting and e-commerce, application development and online marketing for companies that want to implement themselves on the Internet, and which has allowed its founders to design a strategic and product plan that has convinced investors of their growth potential.
The purpose of the contributions obtained in this round of funding will be the consolidation of a first-rate human team, investment in the acquisition of new customers through online marketing and the company's commercial expansion to European markets. Looking at the beginning of next year, the company is already considering carrying out a new round of funding to continue growing through the launch of two new verticals.
In this first phase, several private business angels have participated through the intermediation of Intelectium, which has already managed more than 40 million euros of public and private funding for companies such as VirtualSharp, Rockola, Minube and Abiquo, among others.
Among the shareholders, the participation of David Martín, CEO of Tradeinn.com, a company selling online sports equipment that registered sales of 11M€ in 2011 worldwide, stands out.
