Trust in the work environment is now essential

The recent Trust Barometer from the multinational agency Edelman shows that the climate of trust in the work environment forms an indivisible part of the evolution of companies. Beyond good words and intentions, Edelman's study proves that if a company places its employees...

Uno de los gráficos del estudio Trust Barometer 2012 de Edelman

The recent Trust Barometer by the multinational agency Edelman shows that the climate of trust in the work environment is an indivisible part of the evolution of companies. Beyond good words and intentions, Edelman's study proves that if a company places its employees at the center of the strategy, the institution's reputation and the effectiveness of its processes increase considerably.

Trust is not yet widespread, and even many SMEs must improve their implementation, but hopeful ideas can also be drawn from the study. Making employees participate more and better in the company's activities is difficult. But is there anything easy in labor matters? Companies must start this search for internal transparency to be more transparent to the outside..

Some findings from the study:

  • The credibility accorded to CEOs continues to diminish. Companies are increasingly using their highest representative as a visible face, including crisis management. Their credibility will increase when they implement an open and sincere dialogue with their employees.
  • Companies must make it easier for employees to deepen and strengthen customer relationships. With a climate of trust, employees will be more motivated to listen to the customer and consumers, and thus improve those products/services.
  • Technical experts gain credibility, although they are still not being valued in their proper measure by management. The workforce must know who they are and what exactly they do. In crisis management, this will translate into speed and efficiency.
  • Employees can be the company's best ambassadors through social media. These set the official tone to adopt close, personalized communication.

Building Trust from the Inside Out: Engaging Employees as the New Influencers