There are many occasions when an entrepreneur has to explain what he does, what his project is... in short, what he does for a living. This in many cases is not so obvious, first of all because whoever does something is so involved in the project that it is difficult for them to give an explanation that a third party understands. Obviously it will depend on the
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environment, if it is a question of selling the product, we will not have to explain the details of the company, but in this case we are going to think about what needs to be done to tell the company, for example at events, to investors... and this happens the same way to collaborators, new staff, at events... in short, you are going to explain what you do a few thousand times. Really what needs to be answered are a series of simple questions: What do you do, how do you do it, how do you solve it and how do you make money with it.There are many occasions when an entrepreneur has to explain what he does, what his project is... in short, what he does for a living. This in many cases is not so obvious, first of all because whoever does something is so involved in the project that it is difficult for them to give an explanation that a third party understands. Obviously it will depend on the environment, if it is about selling the product we will not have to explain the details of the company, but in this case we are going to think about what needs to be done to tell the company, for example at events, to investors... and this happens the same way to collaborators, new personnel, at events... in short, you are going to explain what you do a few thousand times. What really needs to be answered are a series of simple questions: What do you do, how do you do it, how do you solve it and how do you make money with it.
- What you do should be really short, something that serves as a cover line, Twitter format (140 characters)
- How you do it gives rise to explaining
- What problems it solves is in line with the previous post, it has to influence what it does but specifically who it is aimed at and why that is important for that target.
- How do I make money doing all of this, perhaps the most obvious of the questions, but which isn't. This really differentiates something that is a project from something that can be a company, if there is economic viability. An entrepreneur must consider this from the beginning, although it may change later, but I cannot forget it. Especially if you are going to ask others for something, particularly investment, you have to solve this issue very well.
To give an example of a standard music service:
- What do you do: I offer almost all the music in history from any device with Internet.
- How: by listening online to easily searchable topics and with a very wide, current and previous offer and based on a model at no cost to the user.
- What problem it solves: having a wide range of music in digital format legally. It also helps to discover new music with recommendations and creating a social environment for sharing and recommendation.
- How I make money: charging for additional services based on listening time and topics, as well as for downloads and the use of mobile devices.
Even to explain what we all know is not easy, I'm sure you'll see some improvement. Try to do this exercise both with your project and with everyone you know and think you understand, it serves to realize the difficulty of explaining with simplicity the things we know well enough.
