The gastronomic revolution is here!
The perfect company on those nights of blankets and Netflix, your moment when you get out of work or that thought while enjoying spinning class.
Instamaki is a Japanese food delivery platform that operates in Barcelona, Sant Cugat, Madrid, Valencia, Malaga. It was born in 2016 with the purpose of establishing a new way of ordering food at home. For the company, the customer is the central axis and, that is why its entire strategy is based on the end consumer. Alberto Bonhomme and Jan Morell are the founders of Instamaki, two people from Barcelona who had no previous experience in the sector (they were dedicated to finance and marketing), saw an opportunity in Japanese food delivery. They were inspired by the menu of the Sushi So Masa restaurant, the mythical establishment in Tokyo, and also by the Sushi Zanmai chain, which is very important in Japan.
“We saw that there was a niche that wasn't covered; takeaway sushi was, in general, either very cheap and of poor quality, or very expensive, so it wasn't worth ordering at home,” they say.
The founders were clear from the outset that all processes would be aimed at ensuring that the food will arrive perfectly to the end customer.
“We thought of dishes that would withstand the weather on a motorcycle well, doing tests so that the food wouldn't spoil. Even motorcyclists' boxes are custom-made so that food doesn't move,” says Alberto Bonhomme.
They currently have five kitchens (dark kitchens), where they prepare each of the dishes they offer, and which they distribute through the Glovo, Just Eat and Deliveroo platforms, and from their own website. The company differs from the others by its marketing strategy with influencers and social networks. Instamaki has triumphed for his Instagram contests, for his clubs at games and for his numerous collaborations with influencers.
“We want that when people think about Instamaki, think of the best sushi”
And at this point... Do you still hesitate to ask? Instamaki?
