The Notka Chocolate project is based on the fact that cocoa, like coffee or wine, is an agricultural product and that therefore, depending on its origin or variety, it has different nuances. Unlike the traditional chocolate industry, because they control the entire process from the cocoa bean to the final product, they are able to enhance these nuances or flavors in each of their products.
What makes them different?
Notka Chocolate offers key benefits in its specialty chocolate offering:
First of all, it stands out for the product quality. Notka products are made with the best specialty chocolate, allowing them to provide a unique customer experience and challenge the perception that chocolate is a food with a homogeneous flavor.
Secondly, Notka Chocolate has managed to differentiate itself in price. By outsourcing the production of their products and, in parallel, the costs, the company offers its products at a more affordable price for a wider audience compared to producers Bean-to-Bar.
In addition, the Notka Chocolates team take advantage of the online channel to provide a complete customer experience, combining the taste experience with detailed information about the origin, characteristics and combinations of flavors, with the aim of starting to create a “chocolate culture” in the mass market. The mixed value chain and digital strategy facilitate the shift to your solution by offering affordable prices and geographical reach without the need for large investments.
The company focuses on obtaining high quality chocolate and controlling its origin, as well as on the research and development of new innovative products using this high quality chocolate. Its objective is to offer a unique experience through the manufacture of excellent products. For this reason, currently, Notka customers can enjoy different chocolate bars and 4 different boxes of chocolates with 4 different flavors. The Notka team seeks to play with different ingredients to enhance the particular nuances of the variety/origin/area in which cacao is grown. Each of the boxes of chocolates is made entirely of chocolate of a different origin (Colombia, Peru, Congo and Ecuador) to teleport consumers to the country where the cacao bean was grown.
The company focuses on e-commerce as its main sales channel. Through its online store, it seeks to reach both end consumers (B2C) and companies (B2B). In addition, Notka Chocolates completes online sales through selective distribution in specialized physical stores, with the objective of offering a basic omnichannel experience that allows us to reach certain segments of customers who are still reluctant to buy food online from the start. For the distribution of its products, the company uses shipping and last mile delivery services, taking advantage of the emergence of innovative companies in the logistics sector to reduce distribution costs.
Team
- Pol Llansana Goset (Co-founder): Pol has experience as a lawyer specializing in corporate law at Maristany Abogados, where he acquired essential skills on the internal and corporate functioning of commercial companies. In addition, he worked in the supplier department of Imagina Media Audiovisual (Mediapro) and participated in extracurricular entrepreneurship and volunteer activities at the Pompeu Fabra University. Pol has a master's degree in Law and a double degree in Law and Business Administration from the same university.
- Xavier López i Albiol (Co-founder): Xavier has a background in economics and management of innovation and technology, with a degree in economics from the Universitat Pompeu Fabra and a master's degree in economics and innovation management from Bocconi University. He has worked in startups such as World Mastery and Kantox, applying his skills in business development, financial analysis and quantitative models.
How has Intelectium helped them?
Intelectium has collaborated with the Notka Chocolate team in the request and presentation of Enisa Young Entrepreneurs worth 68,000€, which has allowed them, together with a round of funding, to incorporate new profiles into the team, strengthen marketing and content creation strategies and invest in the research and development of new products made with specialty chocolate and innovative packaging that strengthen the brand image.
We will keep you updated on the company's news!
More information about the lines of public funding that the company has requested:
Enisa Young Entrepreneurs
La Línea Enisa Young Entrepreneurs 2024 offers participatory loans of between 25,000 and 75,000€ to co-finance the strategic plan for the coming years.
- Main requirements: Own funds must be at least equivalent to 50% of the requested loan. Applicants must be SMEs with their own legal personality, constituted during the 24 months prior to the application and with the majority of the share capital in the hands of children under 41 years of age.
- Interest rate: A first tranche with Euribor +3.25% and a second tranche with variable interest depending on the company's financial profitability, with an established maximum limit of 6%.
- Commissions: Opening commission of 0.5% of the capital granted.
- Expiration: The amortization of the loan is up to 7 years, including the grace period that lasts up to 5 years.
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