Startup of the week: Kriim, natural cosmetics

The brand started in March 2018 with three stores in Barcelona, with the specialized sale of natural cosmetic products. These differ in the market since they do not contain parabens, sulfates or petroleum derivatives, used in traditional cosmetics. In addition to their physical presence, their strategy has been migrating towards being a Digital Brand to grow and scale faster. The startup also markets more than 500 products from innovative brands from different countries around the world and own-brand products.Kriim Use the physical stores to be able to carry out dermatological tests as a means of adaptation and personalization with the client in order to know their special needs and requirements. After a thorough diagnosis has been made, several tests are then carried out. Based on this, it is possible to recommend the products that best fit the customer according to their objectives and genetic conditions. Secondly, they have the e-commerce web platform which shows the content of physical stores. Thanks to a questionnaire provided by the customer, they can also make recommendations for products and their mode of use online. The cosmetics sector is currently experiencing a period of growth, so in order to achieve maximum customer loyalty and continue to grow as a company, Kriim focuses on three key elements: ç1. Strengthen your own brand.2. Offer a excellent after sales service with the delivery of a prescription, explaining how the purchased products are applicated.3.Show a unique in-store experience through the total adaptation of stores and the web platform to two fundamental aspects: comfort and customer service.Thus, this brand has positioned itself within the organic and natural cosmetics market, free of chemicals, and this has been because more and more consumers are concerned about health safety, as indicated by a study by Transparency Market Research. There is a increasing ecological awareness and, above all, an increase in knowledge about the dangers caused by synthetic chemicals, which causes a high demand for organic hygiene and beauty products.