4 Ways to Focus Efforts on Your Company

An entrepreneur's attitude and way of organizing his mind and priorities influences his company. In this post, we want to talk about those less technical and more human aspects that grease a company, both in internal (your team) and external (customers, suppliers, etc.) communication. James Womak gives four tips for how to focus your efforts in an article published in Entrepreneur:1. Make a list of your best customersRecovering the Pareto principle, keep in mind that, many times, 80% of your profits come from 20% of your customers. You should prioritize the importance you give to certain customers or customer profiles and then focus on strengthening your relationship with them. Focusing on the document that can be generated, it is advisable to write a list of 3-5 aspects that can improve this relationship in the coming weeks, to update its status.2. Write thank you lettersBeing productive isn't just about working more effectively. We must also establish those relationships that we were talking about in point 1. And not only with customers, but also with suppliers. Some of the efforts we make don't have to be transformed into a business right away. Writing thank you letters (sometimes you should give them a physical format) helps customers and suppliers to take you into account. Not many people get those details, take advantage of it. If you ever visit their offices and see those letters (in whatever format) on their walls or desks, you may think: “On their wall/desk, in their mind.”3. Create an inventory of what's not workingA good practice is to make lists of what isn't working in your company, or what needs to be strengthened. You have to be honest with yourself and your team. This is one of the first tasks undertaken by managers and team coaches.4. Write a first draft of an ideal dayApart from the possible guides or manuals for your company, you should write down what an ideal day at your company should look like in the future. The goal is to make your mind not satisfied with current results, even if they are acceptable. Of course, we have to set real and measurable goals, but it's okay to be ambitious. It helps to generate the energy needed for you and your work.