1. How reference companies are connecting with their audiences on social networks, and especially how they do so through the opinion leaders of those brand communities (more active users who tend to lead the conversation). In addition, we must consult what consumers value most in these communities (what information they demand, in which brand initiatives they are most involved, etc.) .2. Geolocation services such as Foursquare are used by many companies to offer offers based on the user's location, such as discounts, prizes, or other rewards. These spaces are associated with many social networks.3. Discounts are also the protagonists of platforms such as Groupon, which offer products and services at a lower cost than usual. You should find out which products or services are most in demand on these websites.4. El Social commerce is becoming increasingly important. This is electronic commerce in which the user has a special role. For example, vote to change products or services and adapt them to your needs.5. Service opinion platforms. Of course, there are websites, such as Ciao, that do not offer the option of buying or discounting services, but are limited to being spaces for the opinion of users. As we already announced (link to the post), Guides 11811 has introduced the comment option in its large directory of companies, something that multiplies the interaction between consumers and companies. For SMEs, it is a powerful source of information on the concerns of their current and potential customers.6. The gamification phenomenon is a reality. These are game strategies or challenges that companies propose to consumers, also in line with offering rewards, but with the greater objective: customer loyalty. http://www.bonillaware.com/7-plataformas-de-gamificacion7. Consumer mobile behavior cannot be ignored. You should look at which applications they download the most, which websites they visit to compare products, or, of course, how they make their purchases.8. While we take a look at what's happening out there, we must keep an eye on our Internet presence. We will activate the statistics option in Analytics on our website (we'll see how to do this in a future post). And we will consider opening an online store, and making your mobile shopping experience the best possible, if we haven't already done so.
